Crommelin: looking ahead

October 1, 2013

Crommelin is an Australian owned and made company, providing building, renovating and construction products to the Building Industry, using environmentally friendly bi-products. Our relationship with Crommelin began in 2001 with the goal of unifying their large range of merchandise. The focus was to target the professionals within the industry, with no-nonsense and informative branding.

When we began working with Crommelin, Managing Director Peter Crommelin explains:

“We presented (Roland) with an old and distressed brand with tired, inconsistent packaging. What started with the development of new company branding has grown to include all our packaging, point of sale, website design, video production style and all other aspects where we rely on visual communication.”

The studio’s task was to design a range that could be easily identifiable on the shelves, yet appealing to tradespeople who wanted to invest in top-of-the-range products. Crommelin’s diverse and growing range meant the important task of the design was to set out a system of colour coding to differentiate products into categories, whilst keeping the well recognised Crommelin dark blue. Directions on labels needed to be instructive and specialised, with corresponding brochures, pamphlets and a link to a website and downloads with “how to’s” to get the very best out of the range.

In the past year, the brand has been modernised and enhanced with the new “molecular” design, incorporating vehicle branding, website, brochures and of course, the Crommelin range. Available for purchase at specialised stores, of our work, Managing Director Peter says:

“Roland has the consistent ability to define the essence of a company’s ethos and aspirations and communicate that in a strong clear visual manner. His work is inspiring and consistently exceeds our expectations. Roland is the trusted guardian of our brand.”

Our relationship with Crommelin has definitely been a two-way street, and we are learning from them as they are learning with us. Working closely with Peter and General Manager John Hellewell has been invaluable to really understand what the company needs, who they are and where they are going. “When good people get together,” commented Roland, “exciting things can happen.”

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