Boffins Bookshop had established a good reputation as a technical and specialist book retailer. The re-branding project capitalised on the opportunity of giving Boffin’s further interest and credibility by using the “boffins of history” as a point of interest in an artistic wallpaper art pastiche. The logo is a combination of “The Thinker” by Rodin (hand holding chin), doubling with the book in hand.

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