Liquor Shed was launched by Tony Galatti, one of Western Australia’s most successful farmers, to address the market dominance of Coles and Woolworths. RBD created the brand identity, advertising templates, web site templates and signage for the 1500 square metre store. The internal branding fit out included a way finding signage system, interpretative mural, wine regional signage and chandelier lighting structures made from wine and spirit bottles. All elements work together as a strongly linked brand treatment. Planning is already underway for another four similar large scale outlets.