The power of the Cloudy Bay brand design is in the vast, clean tracts of textured paper, providing a pure and elegant setting for the majestic Marlborough ranges. The timelessness of the design has enabled it to remain unchanged since its launch in 1986. I illustrated the label in pencil, using a laid paper to pick up the texture. All mandatory information is put to the back label. The Pelorus (dolphin) image was designed as a marque for the Cloudy Bay branded packaging and other Cape Mentelle products.